Shamless British Army adverts harness the power of negative thinking

MAGGOTS! Pukes! Pieces of amphibian shit! Your country needs you! My British Army recruitment campaign might need a bit of finessing, I’ll concede, but it has potential, don’t you think?

It’s nice to start the new year with optimism, and a cynicism-free clean slate. Nobody plans to get bogged down in negativity before Twelfth Night. There’s something tragically incongruous about swearing at a screen while fairy lights twinkle gently in the background.

Of course, staying away from the internet helps…

Read the rest of this column at thenational.scot

Published in The National on January 4 2019.

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